Project Blowfish has been developed over many years by aggregating the best experiences and lessons learned from many different types of campaigns, companies and projects. These past performances are examples of how the guiding principles of Project Blowfish can promote revenue acceleration when properly implemented.
GLOBAL SOLUTION PROVIDER
Developed and lead the successful implementation of a new marketing and sales strategy that focused on capturing and building long term relationships with enterprise accounts. Also developed and leveraged relationships with partners like AWS, Magento, Pimcore, Talend and Zend to generate qualified leads.
OUTCOME: Reinvented company and accelerated revenue growth by more than 4x.
INTEGRATION SOFTWARE AND SERVICES COMPANY
Established new division, building pipeline. Led team, generating marketing/sales strategies, collateral material, and lead generation program. Formed system integrator channel with SI’s like CSC, General Dynamics, Lockheed Martin. Created relationships with Cisco, Intel and SGI.
Outcome: Generated $10M pipeline in one year.
INFRASTRUCTURE MAPPING SOFTWARE AND SERVICES COMPANY
Grew customer base, positioning startup in marketplace. Company was a startup without market credibility or sufficient customers to survive. Created value proposition and reached market through press coverage and product reviews. Added 20 new customers including UPS, Cal State University and Pentagon.
OUTCOME: Generated $15M in revenue and market credibility.
COLD AND IMAGING SOFTWARE AND SERVICES COMPANY
Saved company from demise. Company was losing $200K a month and customer dissatisfaction was at all time high. Trimmed company, resolved product flaws, and rejuvenated installed base. Kept Cellular One, Dunkin Donuts, Estee Lauder, Friendly’s Ice Cream and Shaws Super Markets as clients.
OUTCOME: Grew from $200K to $3M in revenue.
CONSUMER ELECTRONICS COMPANY
Captured key retail product placement. Company was unknown consumer electronics manufacturer. Implemented nationwide manufacturers’ representative network and massive marketing outreach efforts for channel and B2C sales. Led to product placement with Target, Circuit City, Sam’s Club and Incredible University.